Sony ZV-E10 Mirrorless Camera with 16-50mm Lens, White Bundle with 128GB SD Memory Card, Shoulder Bag, NP-FW50 Battery, Compact Smart Charger, 40.5mm Filter Kit, Cleaning Kit

The ZV-E10 features a large APS-C sensor and BIONZ X image processing engine to produce high-quality imagery with high-sensitivity and beautiful natural bokeh. The E-mount interchangeable lens system offers a wide selection to suit your style while the flip-out vari-angle LCD, advanced audio options and features designed specifically for vlogging make this the ideal content creators camera.

Made for video creators and vloggers
At its core, the ZV-E10 features a 24.2-megapixel (approx. effective) APS-C Exmor CMOS sensor and BIONZ X image processing engine to produce high-quality imagery with high-sensitivity, detailed texture depiction and beautiful natural bokeh. The ZV-E10 also includes the acclaimed vlogging-specific features favored in the popular ZV-1 digital camera, including; Background Defocus , Product Showcase Setting and Face Priority AE along with Sony's highly acclaimed autofocus. Take your vlogging to the next level with the ZV-E10.

Find a lens to match your style
Professional-looking vlogs are easy with the interchangeable lens ZV-EIO camera. Thanks to Sony's extensive range of E-mount lenses, you have a wide variety to capture the world however you choose to see it. Incorporate background scenery into your script with a wide-angle lens, or make the subject grab the viewer's attention by using a wide aperture lens with an artfully blurred background. Move in closer with a macro lens or pull in distant scenes with a telephoto lens. Choose how you see the world and pick the lens that matches your style.

A large-format image sensor for professional-quality images
The ZV-E10's impressive images are the result of the camera's large 24.2 MP APS-C Exmor image sensor. Compared to other cameras, the image sensor of the ZV-E10 is more than ten times bigger than a smartphone sensor and three times bigger than a premium 1" sensor found in compact cameras, allowing for beautiful, professional-looking images with high resolution and intricate detail.

High-quality images with minimal noise
The ZV-E10's large-format image sensor is designed to maximize light collection, producing 4K movies with high-quality images and less noise, even when you're shooting in a dimly lit setting.

Instant easy access to controls
When you're shooting a vlog session, the last thing you want to do is fumble for buttons. With the ZV-E10 you'll find the MOVIE button right on top, for quick access. There's also a handy zoom lever, and a mode button that lets you easily switch between Still/Movie/S&Q to access still images, normal videos and Slow & Quick Motion modes.

Designed for simple selfie and vlog shoots
Weighing in at just 12.8 ounces (364 grams), the ZV-E10 is ready to hit the road with you whenever you're ready to vlog. The side-opening vari-angle LCD screen makes it easy to take selfies and check your framing, even when you're shooting from high or low positions. Even the ergonomic grip is designed for a safe and stable hold.

4K video with oversampling for greater detail
The ZV-E10 delivers extremely detailed and crisp 4k from direct pixel readout and no pixel binning. Using the full width of the 24.2MP sensor, means it oversamples roughly the equivalent of 6k, approximately 2.4 times the actual resolution needed to produce its highly detailed 4 video.

Let Real-time AF Tracking do the focusing for you
The ZV-EI0's Al (Artificial Intelligence) 13 driven Real-time AF Tracking is intuitive to use. Simply touch the monitor to indicate the subject you want to focus on and Real-time Tracking will take it from there, keeping a steady hold on the subject.

Fast, precise autofocus
Even quick-moving subjects stay in focus thanks to the zv-E10's Fast Hybrid AF system. With 425 phase-detection points covering around 84% of the sensor's image area, this wide coverage and dense AF point placement help to precisely capture subjects that might otherwise be difficult to focus on.

Protection against recording failures
You won't be caught off-guard asking Are we recording? or miss a moment because you thought you were but weren't. The ZV-EIO tells you at-a-glance if you're recording or not. A tally (recording) lamp on the front of the camera lights up in red and the LCD monitor displays a bold red frame, letting you and your subject know when recording is in progress.

Easy background blur control
There's no need for complicated manual adjustments - the Background Defocus features lets you simple press a single button to turn background blurring (bokeh) on and off. The button switches between the attached lenses maximum aperture for a blurred, bokeh-rich background and either f/8 or f/11 (depending on lens) for a clearly focused one14, skipping all the complex manual settings. A defocused background highlights you or your subject , while having everything in focus is great for showing a location or setting.

Precise focus transitions for smooth-looking product reviews
With just the press of a button, you can activate the ZV-EI0's Product Showcase Setting, ideal for product review videos. With the setting activated, whenever you hold a product up in front of the camera the focus will shift automatically to that object and then back to your face again when you move the product out of frame. This setting is available even when image stabilization is set to Active.

Leave it up to the camera to focus on you
With the ZV-EIO you can concentrate on the more creative aspects of vlogging. The camera's Eye AF feature uses sophisticated algorithms to detect, recognize and track a subject's eyes quickly and accurately, keeping a tight focus on a person's eyes.

Smooth, soft skin appearance
The ZV-EIO features a Soft Skin Effect to smooth your skin's appearance. The feature is designed to smooth out your skin while preserving sharpness in the eye and mouth regions. You can select from four levels (from off to high ) to determine the level of this effect, depending on your preference.

Stay brightly lit wherever you go
Even when lighting conditions change abruptly, the ZV-EIO makes sure that you'll always be brightly lit. From direct sunlight and backlit angles to shadows and dimly lit interior corners, the camera detects the subject's face and automatically handles changes in brightness, performing rapid exposure adjustments to compensate. And if you or your subjects face is no longer visible in the frame, the camera will adjust exposure smoothly to avoid harsh shifts in image brightness levels for a more pleasing movie.

Natural-looking skin tones
The ZV-EIO is designed to produce healthy and natural-looking skin tones for everyone without extra editing. Thanks to the ZV-EI0's natural color tuning, the camera automatically fine-tunes skin appearance.

Easy speed-up and slowed-down motion
The camera's S&Q (Slow & Quick) Motion modes record videos up to 5x slower than real time or up to 60x faster You can record at up to 50 Mbps with full HD quality, and it's all done in-camera, so you don't need to do any editing on a PC. You can also do highspeed full HD recording at 120fps to create high-resolution slow-motion sequences in post-production.

Designed for clear voice recording
Equipped with a built-in Directional 3-Capsule Mic, the ZV-EIO records voices clearly even in crowded settings. It's optimized to capture voices in front of the camera with fewer distracting ambient sounds, perfect for vlogging use. For clear recording even outdoors, the ZV-EIO comes with a wind screen that can easily be attached to the Multi Interface (Ml) Shoe to reduce wind noise, allowing worry-free recording when shooting in windy conditions.


- Sony 16-50mm Lens -
Measuring just 1.17" (29.9mm) whe